Jersey Dairy revamp their range of fresh milk cartons
Jersey Dairy’s fresh milk range will shortly take on a totally new look. Customers will start to see new “Jersey Cow brown” cartons on shelf in the next few weeks as the former packaging is phased out.
The new cartons will retain the traditional use of blue, green, orange and yellow for the 1%, 2.5%, Skimmed and Whole Milk versions and the organic range has been totally revamped with a fresh new look of black colouring which stands out on shelf to consumers.
The launch will also mean that Jersey Dairy is the first dairy in the world to hold the “LEAF Marque” on its fresh milk packaging, due to the environmental credentials of the milk production process in the island.
Jersey Dairy Managing Director, Eamon Fenlon, said: “The LEAF Marque – which stands for Linking Environment and Farming – is only awarded when every single step of the food chain – from the grass in the fields to the glass on the table – are of the highest standards. This includes soil and water management, energy efficiency, high animal welfare and nature conservation. LEAF is the gold standard recognition for sustainable farming. Our new packaging is another step in ensuring we maintain the very highest standards in everything we do”.
“Jersey consumers enjoy milk that has travelled less than 9miles from the farm before it arrives on the shelf in store, so it’s always very fresh. On average our milk also has 18% more protein and 20% more calcium than milk sourced from other breeds of dairy cows.”
The new carton is also Carbon Trust certified. Manufactured by Tetra Pak, the new Tetra Rex® Plant-based cartons have reduced the carbon footprint of each package by 22% using plastics made from sugarcane. This new carton will be the first in the UK and the Channel Islands and is a step in the right direction while recycling resources in Jersey for Tetra Pak products remain limited.
Recycling of Tetra Pak Cartons
Tetra Paks (and other brands of cartons) are not currently recycled in Jersey for a number of reasons. The nearest recycling plant for cartons including Tetra Paks is based in Halifax, England. At present this plant operates a closed-loop water-based process which allows the paperboard component to be separated from the polymers and aluminium from some of the cartons. The paperboard can then be turned into low-value recycled paper items such as cardboard and toilet rolls. The polymer/aluminium are then used in roofing tiles and cement. The plant in Halifax is very clear that some of the cartons or the separated waste such as the polymer/aluminium composite are then sent for energy recovery. In mainland UK, as opposed to Jersey, the preferred option would be to use this plant to send the packaging for recycling or energy recovery as those cartons would otherwise be sent for landfill for which they would be required to pay an expensive landfill tax. Environmentally the solutions offered by the plant in Halifax (either recycling or energy recovery) would be preferable to landfill for the UK. However, in Jersey we have to factor in the transportation emissions and the other associated financial and environmental costs. At this present time the better option for us is to continue to send cartons to the energy from waste plant where the energy from all cartons is recovered. The ‘bottom ash’ from the energy from waste plant is sent to a specialist recovery plant in the UK where all metals, including aluminium, are recovered.