Jersey Dairy’s legen-dairy ‘My Milk’ campaign scoops The Cream Awards – Dairy Marketing Award

Jersey Dairy are thrilled to announce that they won the Dairy Marketing Award at The Cream Awards 2022 for their legen-dairy ‘My Milk’ campaign.

The Cream Awards – Dairy Industry Trade Awards – is a premier event for the British dairy industry. Organised by British Dairying, the annual event showcases some of the brightest and best people, businesses and innovations that the industry has to offer. Jersey Dairy has previously won The Cream Awards for their Export achievements and branded excellence.

My Milk

The My Milk campaign was first launched in July 21, and after its success, Jersey Dairy re-launched the campaign again this summer. The My Milk campaign was a fun token initiative to encourage the community to drink more milk. People were asked to collect 25 tokens from Jersey milk cartons in exchange for a stainless steel My Milk flask.

Jessica Romeril, Marketing Manager at Jersey Dairy, commented, “This is a fantastic result and a very proud moment to receive such a prestigious award. The My Milk campaign was full of excitement and community spirit, something which is close to the Dairy’s heart. We’re delighted to win this Marketing Award and be recognised internationally as we continue to promote the nutritional benefits of our fantastic Jersey milk”.

The campaign proved to be hugely popular with both children and adults alike. As well as collecting tokens, the community could also enter a competition to name the CowPow gang who all had their own milk superpowers. The CowPow gang visited the Dairy on the token open days to meet with children and take photos, other surprises included free ice cream, bouncy castles, and everyone was able to learn lots of interesting information about the local dairy industry.

Jessica continued, “It’s been wonderful to see the local community get involved with our My Milk campaign, customers aged 5-75 have taken part and we have given out 4,000 flasks since we launched the campaign which is fantastic”.


The My Milk campaign was brought to life by Ozouf Marketing & Creative who created the concept and strategy and produced the related creative marketing materials. Andy Ozouf along with David Ashton from Jersey Dairy collected the Marketing Award on 8th September. Andy commented, “It was a huge recognition of this innovative campaign, engaging a key target audience and building a brand relationship and connection with them. The awards ceremony was quite special, and I was personally very proud to collect this prestigious UK award with Jersey Dairy ”.