Fuelled by Milk is back for 2026!

After a successful campaign last year, everyone’s favourite mascot, Carlton is back for another year! Meeting up with some of Jersey’s most promising young athletes, Carlton is out spreading the word about the power of Jersey milk.

#FuelledByMilk will once again showcase the benefits of Jersey Dairy milk for those living active lifestyles, whether that be in elite level sport or a regular fitness routine.

From early morning workouts to post-training recovery, milk plays a vital role in helping these athletes stay at the top of their game. Packed with high-quality protein, essential vitamins, and natural hydration benefits, it’s a simple but powerful way to support strength, endurance, and recovery.

Throughout the campaign, Carlton will be popping up across the island, at schools and local events. Always with a smile on his face, keep your eyes peeled for Carlton, online and in-person, and discover how Jersey’s athletes are truly #FuelledByMilk.

Whether you’re an aspiring athlete, a weekend runner, or just looking for a healthier lifestyle, #FuelledByMilk is here to inspire you to push your limits and perform at your best.

This year’s #FuelledByMilk athletes are below:

Archery – Lucy O’Sullivan and Mollie Perrett

Football – Jersey Bulls Men and Women’s teams

Judo – Lucas Pascua, Carmen Mlonka and Johnny Brawley

Swimming – Sam Sterry

Roller Skating – Hannah Lamy

Gymnastics – Florence Irwin

Tennis – Jayden De Abreu