Win a year’s supply of Jersey milk!
Our brand new Fuelled by Milk competition has arrived, and you could be in with a chance of winning an amazing prize, including a year’s supply of Jersey milk!

Get ready to explore Victoria Avenue and St Aubin’s Bay Promenade with Carlton! Our mascot has been busy hiding 9 special Fuelled by Milk signs at participating local cafés and it’s your mission to find them all. This is your perfect excuse to get outdoors, stay active, and discover some of the island’s favourite spots along the way.
Each sign features a unique QR code. Simply scan the code using your phone’s camera and follow the link to reveal a secret word. Keep collecting as you go. Once you’ve found all 9 words, it’s time to put your thinking cap on and rearrange them to uncover the final hidden sentence.
When you’ve cracked the code, submit your completed sentence before Tuesday 4th August to be entered into our prize draw. It’s a fun, active challenge with a great reward at the finish line, so grab your friends or family and start the trail today!

How to Enter
- Visit the 9 trail locations
- Scan each QR code
- Collect all 9 secret words
- Rearrange them to complete the sentence
- Submit your answer before Tuesday 4th August
You can complete the trail in any order and across multiple days.
Trail Locations
- La Frégate Café
- Gourmet Galley at Castle Kiosk
- The Lookout Beach Café
- The Beach Hut
- Old Station Café
- The Kiosk
- The Gunsite Beach Café
- The Slip by La Haule Manor
- Little Gem Beach Café
We thank all of these local businesses for agreeing to take part!
One lucky winner will be selected at random and can choose ONE of these amazing prizes:
- 1-year supply of Jersey Milk
- 3-month gym membership
- £250 sports voucher
Top Tips
- Screenshot or jot down each word so you don’t forget it!
- Make sure your phone is fully charged before heading out.
- Take on the trail with friends or family! The more people scanning, the more chances to win!
- When reading each sign, check the top of the carton for a clue about the next location.
- Turn it into a fun 5k, lace up your trainers and run the trail!
- Keep yourself energised with a glass of Jersey milk along the way!
Ready to get started?
Grab your phone, get active, and join Carlton on the trail!
#FuelledbyMilk
